Design your own branding with meaning & method
I have developed a blueprint to guide you through crafting a brand identity with meaning and method. The Design it Yourself Method is built to support and nurture confidence for individuals and businesses to develop their own brand identity through an online brand-building toolkit, branding workshops and creative community.
The Design it Yourself Toolkit
The toolkit to empower business owners and freelancers to confidently create their own visual identity without the upfront cost of hiring a designer. We all know that AI enables you to DIY branding but does it empower you to create branding with true meaning and depth?
If you’re ready to take the step to build an identity with meaning and method that stands out from the crowd (and the bots!) the BETA edition of the toolkit is launching later this year. Join the waitlist now to keep up to date when the course launches.
Branding workshops
Talks, workshops and events that provide individuals and businesses with actionable steps, creative inspiration and practical tools, to help them build a more meaningful and memorable brand identity.
These workshops have are developed and delivered by the D&AD award-winning designer Maddy Russell to support business owners and teams to feel empowered to work on their brands in a meaningful and impactful way.
Creative community
Join the DIY Method community to foster connection between yourself and other business owners working on building their brands and access 1:1 support from Maddy as your business grows.
Join a growing community of business owners and freelancers who are working on building their brands. Share insights, opportunities and connections with others in the same brand-building boat.
Online brand-building toolkit
You know your branding needs work but feel stuck and overwhelmed with where to start…
With the increased accessibility of tools such as AI and Canva, many business owners like you are choosing to design their own visual identities. Tech is enabling anyone to pick up tools and design brands themselves. However, access to these tools means people are enabled but not empowered to use the tools available to them in the most meaningful and effective way for their business. The Design it Yourself Toolkit will empower you with the tools to design your own visual identity from scratch, saving you time, money and energy to focus on building your business.
Yes, you could utilise an AI tool and ask it to generate you a logo and suite of assets in mere minutes. However, the result will not be rooted in meaning, and will lack the depth your brand deserves. The bots may promise speed but you may find yourself hours later still agonising over why it still doesn’t feel or look right for your brand. This training will guide you through the process at a steady pace to leave you with an identity rooted in meaning and method.
Feel confident
Grow your confidence in creating consistent and beautiful assets for your brand
Feel proud
Of the business (and now brand!) that you have built
Feel represented
Create a identity that reflects the quality of the product or service you provide
Maddy Russell - Brand Designer & creator of The Design it Yourself Method
“Idea-first, meaningful brand identities are what I love to create. All good branding requires strategic thinking to elevate what you do and take it to the next level. This (necessary) step in the design process, takes your vision beyond the visuals. I created The Design it Yourself Method so that business owners like you can feel proud of your brand identity and feel that it truly represents you and your business.”